:root{
  /* Clean monochrome base, 1 emerald-teal accent */
  --bg:#FAFAFA;
  --bg-2:#F4F4F5;
  --card:#FFFFFF;
  --line:#E4E4E7;
  --text:#0A0A0A;
  --muted:#52525B;
  --accent:#0F766E;
  --accent-2:#14B8A6;
  --accent-soft:#E6F4F1;
  --grad:linear-gradient(120deg,#0F766E 0%,#0D9488 50%,#14B8A6 100%);
  --radius:16px;
  --maxw:1120px;
  --shadow:0 1px 2px rgba(10,10,10,.04),0 8px 24px rgba(10,10,10,.06);
  --head:'Plus Jakarta Sans','Inter',-apple-system,Helvetica,Arial,sans-serif;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;background:var(--bg)}
body{background:var(--bg);color:var(--text);font-family:'Inter',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif;font-size:18px;line-height:1.55;-webkit-font-smoothing:antialiased;overflow-x:hidden}
a{color:inherit;text-decoration:none}
img,video,iframe{max-width:100%;display:block}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}
section{padding:96px 0}
.alt{background:var(--bg-2);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.eyebrow{display:inline-block;font-size:18px;font-weight:700;color:var(--accent)}
h1{font-family:var(--head);font-size:clamp(40px,6vw,68px);line-height:1.05;letter-spacing:-.03em;font-weight:800;margin:14px 0 20px}
h1 em{font-style:normal;color:var(--accent)}
h2{font-family:var(--head);font-size:clamp(30px,4vw,44px);line-height:1.1;letter-spacing:-.025em;font-weight:800;margin:10px 0 14px}
h3{font-family:var(--head);font-size:22px;line-height:1.25;font-weight:700;letter-spacing:-.01em}
.lead{color:var(--muted);font-size:20px;max-width:640px}
.section-head{margin-bottom:40px}

.btn{cursor:pointer;white-space:nowrap;display:inline-flex;align-items:center;gap:8px;font-weight:700;font-size:18px;padding:15px 24px;border-radius:999px;border:2px solid transparent;transition:transform .15s ease,background .15s ease}
.btn:hover{transform:translateY(-2px)}
.btn-primary{background:var(--grad);background-size:160% 100%;background-position:0 0;color:#fff;box-shadow:0 6px 18px rgba(15,118,110,.25);transition:transform .15s ease,background-position .3s ease}
.btn-primary:hover{background-position:100% 0}
.btn-ghost{border-color:var(--line);background:var(--card);color:var(--text);background:transparent}
.btn-ghost:hover{border-color:var(--text)}
.cta-row{display:flex;flex-wrap:wrap;gap:12px}

header.nav{position:sticky;top:0;z-index:50;background:rgba(250,250,250,.85);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.nav-inner{display:flex;align-items:center;justify-content:space-between;height:100px;gap:16px}
.brand{white-space:nowrap;display:flex;align-items:baseline;gap:12px;color:var(--text);line-height:1}
.wm-1,.wm-2,.wm-3{font-family:'Bodoni Moda',Didot,Georgia,serif;font-style:italic;font-weight:700;font-size:48px;letter-spacing:-.01em}
nav ul{display:flex;gap:28px;list-style:none;font-size:18px;color:var(--muted);font-weight:500}
nav ul a:hover,nav ul a[aria-current="page"]{color:var(--text)}
.nav .btn{padding:11px 18px}

/* hero */
.hero{padding:80px 0 88px}
.hero-grid{display:grid;grid-template-columns:1.4fr .8fr;gap:56px;align-items:center}
.hero-grid>*,.about-grid>*{min-width:0}
.sub{font-size:22px;color:var(--muted);max-width:600px;margin-bottom:30px}
.sub b{color:var(--text)}
.proof{margin-top:32px;font-size:18px;color:var(--muted);display:flex;flex-wrap:wrap;gap:8px 20px}
.proof b{color:var(--accent);font-weight:900}
.hero-art{width:100%;max-width:340px;aspect-ratio:9/16;object-fit:cover;margin-left:auto;border-radius:24px;background:#111;box-shadow:var(--shadow)}

/* quote */
.quote{background:var(--text);color:#fff;padding:88px 0}
.quote blockquote{max-width:900px}
.quote p{font-size:clamp(28px,3.6vw,42px);line-height:1.2;font-weight:800;letter-spacing:-.02em}
.quote p em{font-style:normal;color:#FF7A6B}
.quote cite{display:block;margin-top:24px;font-style:normal;font-size:18px;color:#D9D2C2;font-weight:600}

/* pillars */
.pillars{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.pillar{background:var(--card);border:1px solid var(--line);border-radius:20px;padding:30px 28px;display:flex;flex-direction:column;gap:14px;box-shadow:var(--shadow)}
.pillar h3{font-size:25px}
.pillar>p{font-size:18px;color:var(--muted)}
.pillar ul{list-style:none;display:grid;gap:10px;margin:4px 0 8px;padding-top:16px;border-top:1px solid var(--line)}
.pillar li{position:relative;padding-left:24px;font-size:18px}
.pillar li::before{content:"";position:absolute;left:2px;top:10px;width:8px;height:8px;border-radius:50%;background:var(--accent-2)}
.pillar .go{margin-top:auto}
.tag{display:inline-block;align-self:flex-start;font-size:18px;font-weight:700;color:var(--accent);background:var(--accent-soft);border-radius:999px;padding:4px 14px}
.go{font-weight:700;color:var(--accent);font-size:18px}
.go:hover{text-decoration:underline;text-underline-offset:3px}

/* about */
.about-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:56px;align-items:center}
.about-photo{width:100%;border-radius:24px;border:1px solid var(--line);background:var(--bg-2)}
.facts{list-style:none;display:grid;gap:12px;margin:8px 0 24px}
.facts li{padding-left:28px;position:relative;font-size:19px}
.facts li::before{content:"";position:absolute;left:4px;top:11px;width:10px;height:10px;border-radius:50%;background:var(--accent)}

/* final cta */
.final{text-align:center}
.final .lead{margin:0 auto 28px}
.final .cta-row{justify-content:center}

/* gtm tools page */
.page-head{padding:72px 0 24px}
.group{padding:48px 0}
.group+.group{border-top:1px solid var(--line)}
.group-head{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:end;gap:12px;margin-bottom:28px}
.group-head h2{font-size:clamp(28px,3.4vw,38px);margin:8px 0 0}
.gtm-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:18px}
.gtm-grid.one{grid-template-columns:minmax(0,520px)}
@media (max-width:1100px){.gtm-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}
.gtm{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;display:flex;flex-direction:column;box-shadow:var(--shadow);transition:transform .15s ease}
.gtm:hover{transform:translateY(-3px)}
.gtm-media{position:relative;display:block;aspect-ratio:16/10;background:var(--bg-2);overflow:hidden}
.gtm-media img,.gtm-media video{width:100%;height:100%;object-fit:cover;object-position:top}
.gtm-media iframe.site{position:absolute;top:0;left:0;width:1440px;height:900px;border:0;transform-origin:0 0;pointer-events:none}
.gtm-media .play{position:absolute;inset:0;margin:auto;width:56px;height:56px;border-radius:50%;background:rgba(215,45,31,.92);color:#fff;display:grid;place-items:center;font-size:20px;padding-left:4px}
.gtm-body{padding:22px 22px 24px;display:flex;flex-direction:column;gap:10px;flex:1}
.gtm-body h3{font-size:22px}
.gtm-body p{font-size:18px;color:var(--muted)}
.gtm-body p b{color:var(--text)}
.gtm-body .go,.gtm-body .soon{margin-top:auto;padding-top:4px}
.soon{font-weight:700;color:var(--muted);font-size:18px}

footer{padding:40px 0 48px;border-top:1px solid var(--line)}
.foot{display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:16px}
.foot-links{display:flex;gap:22px;flex-wrap:wrap;font-size:18px;color:var(--muted)}
.foot-links a:hover{color:var(--text)}
.copy{color:var(--muted);font-size:16px;margin-top:16px}

@media (max-width:900px){
  section{padding:72px 0}
  .hero{padding:48px 0 64px}
  .quote{padding:64px 0}
  .hero-grid,.about-grid{grid-template-columns:1fr;gap:32px}
  .hero-art{max-width:260px;margin:0}
  .pillars{grid-template-columns:1fr}
  nav ul{display:none}
  .about-photo{max-width:320px}
}
@media (max-width:560px){
  .wrap{padding:0 16px}
  .gtm-grid,.gtm-grid.one{grid-template-columns:1fr}
  .pillar{padding:24px 20px}
  .nav .btn{padding:10px 14px}
}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}html{scroll-behavior:auto}}
.pillar li a{font-weight:700;text-decoration:underline;text-decoration-color:var(--line);text-underline-offset:4px}
.pillar li a:hover{color:var(--accent)}
.pillars{grid-template-columns:repeat(2,minmax(0,1fr))}
.pillar-wide{grid-column:1/-1}
.funnel{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));column-gap:4px;margin:12px 0 8px}
.stage{display:grid;grid-template-rows:auto 1fr;min-width:0}
.seg{height:96px;display:grid;place-items:center;color:#fff;font-weight:900;font-size:22px;letter-spacing:.06em}
.stage-1 .seg{background:#5EEAD4;color:#134E4A;clip-path:polygon(0 0,100% 12%,100% 88%,0 100%)}
.stage-2 .seg{background:#14B8A6;clip-path:polygon(0 12%,100% 22%,100% 78%,0 88%)}
.stage-3 .seg{background:#0F766E;clip-path:polygon(0 22%,100% 32%,100% 68%,0 78%)}
.bucket{display:flex;flex-direction:column;gap:12px;padding:18px 14px 4px 0}
.stage+.stage .bucket{padding-left:14px;border-left:1px solid var(--line)}
.bucket>strong{font-size:20px;font-weight:800;line-height:1.25}
.chips{display:flex;flex-wrap:wrap;gap:8px}
.chip{background:var(--card);color:var(--text);border:1px solid var(--line);border-radius:999px;padding:6px 14px;font-size:18px;font-weight:700;transition:transform .15s ease}
.chip:hover{transform:translateY(-2px);border-color:var(--accent);color:var(--accent)}
@media (max-width:900px){.pillars{grid-template-columns:1fr}.funnel{grid-template-columns:1fr;row-gap:18px}.seg{height:52px;clip-path:none!important;border-radius:12px;font-size:18px;margin:0 auto}.stage-1 .seg{width:100%}.stage-2 .seg{width:84%}.stage-3 .seg{width:68%}.bucket,.stage+.stage .bucket{padding:12px 0 0;border-left:0}}
.gtm-grid.three{grid-template-columns:repeat(3,minmax(0,1fr))}
@media (max-width:900px){.gtm-grid.three{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:560px){.gtm-grid.three{grid-template-columns:1fr}}
@media (max-width:560px){.nav-inner{height:76px;gap:10px}.brand{gap:5px}.wm-1,.wm-2,.wm-3{font-size:28px}.nav .btn{padding:10px 14px}}
footer .brand .wm-1,footer .brand .wm-2,footer .brand .wm-3{font-size:34px}
h1.hero-quote{font-size:clamp(26px,3vw,38px);line-height:1.2;font-weight:800;letter-spacing:-.02em;margin-bottom:32px}
a:focus-visible,.btn:focus-visible,.chip:focus-visible{outline:3px solid var(--accent-2);outline-offset:3px}
.faq-wrap{max-width:860px}
.qa-list{display:grid;gap:12px}
.qa{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:0 24px;transition:border-color .2s ease}
.qa[open]{border-color:var(--accent-2)}
.qa summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:16px;padding:20px 0;font-family:var(--head);font-weight:700;font-size:20px}
.qa summary::-webkit-details-marker{display:none}
.qa summary::after{content:"+";font-size:28px;font-weight:400;color:var(--accent);line-height:1;transition:transform .2s ease}
.qa[open] summary::after{transform:rotate(45deg)}
.qa p{padding:0 0 22px;color:var(--muted);font-size:18px;max-width:68ch}
.wm-dot{position:absolute;left:0;top:0;border-radius:50%;background:currentColor;pointer-events:none;will-change:transform}
.faq-after{padding-top:0}
.faq-after .section-head{margin-bottom:20px}
.follow{text-align:center;padding:56px 0}
.follow h2{font-size:clamp(26px,3vw,34px);margin:0 0 22px}
.social{display:flex;justify-content:center;flex-wrap:wrap;gap:12px}
.social-link{display:inline-flex;align-items:center;gap:10px;padding:12px 22px;border:1px solid var(--line);border-radius:999px;background:var(--card);font-weight:700;font-size:18px;transition:border-color .2s ease,transform .15s ease}
.social-link svg{width:22px;height:22px;color:var(--accent)}
.social-link:hover{border-color:var(--accent);transform:translateY(-2px)}
.list-wrap{max-width:860px;text-align:center}
.list-wrap .lead{margin:0 auto 24px}
.list-form{max-width:760px;margin:0 auto}
.list-fields{display:grid;grid-template-columns:minmax(0,1.4fr) minmax(0,1fr) auto;gap:12px;align-items:end;text-align:left}
.field label{display:block;font-size:18px;font-weight:700;margin-bottom:6px}
.field input,.field select{width:100%;height:52px;padding:0 16px;font:inherit;font-size:18px;color:var(--text);background:var(--card);border:1px solid var(--line);border-radius:12px}
.field input:focus,.field select:focus{outline:3px solid var(--accent-soft);border-color:var(--accent)}
.list-form .btn{height:52px}
.list-msg{min-height:26px;margin-top:12px;font-size:18px;font-weight:600}
.list-msg.ok{color:var(--accent)}
.list-msg.err{color:#B42318}
.list-note{font-size:16px;color:var(--muted)}
.list-form.done .list-fields{display:none}
.popup{margin:auto;position:fixed;inset:0;height:fit-content;max-height:calc(100vh - 24px);overflow-y:auto;border:0;border-radius:20px;padding:40px 36px 28px;max-width:760px;width:calc(100% - 32px);background:var(--card);color:var(--text);box-shadow:0 24px 64px rgba(10,10,10,.25);text-align:center}
.popup::backdrop{background:rgba(10,10,10,.5)}
.popup h2{font-size:clamp(26px,3.2vw,32px);margin:8px 0 10px}
.popup .lead{margin:0 auto 20px;font-size:18px}
.popup-cover{display:block;width:100%;max-width:560px;margin:-10px auto 8px}
.popup .list-msg a{font-weight:700;text-decoration:underline}
.popup .list-fields{grid-template-columns:1fr}
.popup-close{position:absolute;top:12px;right:14px;width:44px;height:44px;border:0;background:none;font-size:30px;line-height:1;color:var(--muted);cursor:pointer;border-radius:50%}
.popup-close:hover{background:var(--bg-2);color:var(--text)}
@media (max-width:760px){.list-fields{grid-template-columns:1fr}.list-form .btn{width:100%;justify-content:center}}
.rent{background:#0B1F1D;color:#fff}
.rent .eyebrow{color:#5EEAD4}
.rent .lead{color:#CBD5D1}
.rent .bucket>strong{color:#fff}
.rent .stage+.stage .bucket{border-left-color:rgba(255,255,255,.14)}
.rent .chip{background:rgba(255,255,255,.08);border-color:rgba(255,255,255,.18);color:#fff}
.rent .chip:hover{border-color:#5EEAD4;color:#5EEAD4}
.rent .funnel{margin:8px 0 0}
.rent-cta{margin-top:36px}
.rent-cta .btn-primary{box-shadow:none}

/* Jost warm-paper redesign: thin display type, 1 ink accent, quiet CTAs */
:root{
  --bg:#F7F3EC;
  --bg-2:#EFE9DF;
  --card:#FBF9F5;
  --line:#CFC6B8;
  --text:#21201D;
  --muted:#4A463F;
  --accent:#21201D;
  --accent-2:#4A463F;
  --accent-soft:#EFE9DF;
  --grad:none;
  --shadow:none;
  --head:'Jost',-apple-system,Helvetica,Arial,sans-serif;
}
body{font-family:'Jost',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif;font-weight:400}
header.nav{background:rgba(247,243,236,.88)}
.eyebrow{font-size:24px;font-weight:400;color:var(--muted);letter-spacing:.02em}
h1{font-weight:200;letter-spacing:-.01em}
h1 em{color:inherit;font-weight:500}
h2{font-weight:300;letter-spacing:-.01em}
h3{font-weight:500}
.btn{font-weight:400;letter-spacing:.02em;border-radius:4px;transition:transform 160ms ease-out,background-color 200ms ease,border-color 200ms ease}
.btn:hover{transform:none}
.btn:active{transform:scale(.97)}
.btn-primary{background:var(--text);color:var(--bg);box-shadow:none}
.btn-primary:hover{background:#3A3833}
.btn-ghost{border:1px solid var(--line)}
.btn-link{display:inline-flex;align-items:center;gap:12px;font-size:20px;font-weight:400;color:var(--text);padding:0 0 6px;border-bottom:1px solid rgba(33,32,29,.6);transition:transform 160ms ease-out,border-color 200ms ease}
.btn-link:hover{border-color:var(--text)}
.btn-link:active{transform:scale(.97)}
.btn-link .ar{display:inline-block;transition:transform 200ms ease-out}
.btn-link:hover .ar{transform:translateX(4px)}
.btn-link.quiet{color:var(--muted);border-color:transparent}
.btn-link.quiet:hover{color:var(--text);border-color:rgba(33,32,29,.6)}
.hero-cta{display:flex;flex-wrap:wrap;align-items:baseline;gap:14px 36px}
.hero-note{font-size:16px;font-weight:400;color:var(--muted);margin-top:14px}
h1.hero-quote{font-size:clamp(32px,4.2vw,50px);line-height:1.12;font-weight:200;letter-spacing:-.01em;margin:0 0 36px}
.proof{margin-top:44px;padding-top:18px;border-top:1px solid var(--line);font-size:16px;gap:8px 28px}
.proof b{color:var(--text);font-weight:500}
.hero-art{border-radius:4px}
.pillar,.gtm,.qa,.about-photo{border-radius:6px}
.pillar li::before{background:var(--muted);width:6px;height:6px;top:11px}
.tag{font-weight:500;color:var(--text);background:var(--bg-2)}
.go{font-weight:400;color:var(--text);border-bottom:1px solid rgba(33,32,29,.6);padding-bottom:2px}
.go:hover{text-decoration:none;border-color:var(--text)}
.pillar li a{font-weight:500}
.pillar li a:hover{color:var(--text)}
.facts li::before{background:var(--muted);width:6px;height:6px;top:12px}
.facts b{font-weight:500}
.chip{font-weight:400}
.chip:hover{border-color:var(--text);color:var(--text)}
.seg{font-weight:400;letter-spacing:.12em}
.stage-1 .seg{background:#F7F3EC;color:#21201D}
.stage-2 .seg{background:#CFC8BC;color:#21201D}
.stage-3 .seg{background:#A39A8C;color:#21201D}
.bucket>strong{font-weight:500}
.rent{background:#21201D}
.rent .eyebrow{color:#D9CFBF}
.rent .lead{color:#CFC8BC}
.rent .chip:hover{border-color:#F7F3EC;color:#F7F3EC}
.rent .btn-link{color:#F7F3EC;border-color:rgba(247,243,236,.4)}
.rent .btn-link:hover{border-color:#F7F3EC}
.qa summary{font-weight:400}
.qa summary::after{font-weight:200}
.qa[open]{border-color:var(--muted)}
.social-link{font-weight:400}
.social-link:hover{border-color:var(--text)}
.field label{font-weight:500}
.list-msg{font-weight:400}
.gtm-media .play{background:rgba(33,32,29,.88)}
.soon{font-weight:400}
a:focus-visible,.btn:focus-visible,.chip:focus-visible,.btn-link:focus-visible{outline:2px solid var(--text);outline-offset:4px}
.final .hero-cta{justify-content:center}
.qa summary:focus{outline:none}
.qa summary:focus-visible{outline:2px solid var(--text);outline-offset:4px;border-radius:4px}
.brand{font-family:'Marcellus','Times New Roman',serif;font-weight:400;font-size:26px;letter-spacing:.08em;text-transform:uppercase;gap:0;line-height:1}
footer .brand{font-size:22px}
@media (max-width:560px){.brand{font-size:19px;letter-spacing:.06em}}